i
Northside Sound (sample): the new EP is out Friday on every platform.
Learn moreAdvertise
Reach the diaspora where it actually hangs out.
Release-week features and event promotion, always clearly labelled.
Who reads
The scene, in one place.
We don’t publish audience numbers we can’t back up. Ask us and we’ll share what we measure today.
Fans aged 16 to 35
People who follow Punjabi music closely: new drops, who said what, and which show is worth the drive.
A daily habit
They open the Pulse for news, feuds, polls and the weekly Chakde Chart, and Live for the shows near them.
Both sides of the border
Readers in Gurmukhi and Shahmukhi households alike, from the diaspora cities to Punjab itself.
Where they are
- Surrey
- Brampton
- Southall
- Birmingham
- Bay Area
- Melbourne
- Ludhiana
- Lahore
Placements
Five spots. One label.
Every unit below is a sample, drawn with the same component that renders real sponsors.
Sponsored SampleSponsored Samplei
Riverside Mela Co. (sample): two days of bhangra, food and family by the water.
Learn moreSponsored Samplei
Northside Sound (sample): pre-save the EP.
Learn moreSponsored Samplei
Riverside Mela Co. (sample): early-bird tickets close Sunday.
Learn more05
Release-week feature
At the top of Artists during release week, labelled like every other placement.
Ask about this spotSponsored Samplei
Northside Sound (sample): listen to the new EP this week.
Learn more
How we label paid posts
Paid is always obvious.
Sponsored
i
Always labelled Sponsored
Every paid placement carries the same SPONSORED chip, in the same top-left spot, with the advertiser’s domain beside it.
Never in Sikhi & Culture or Rishta
Those rooms carry no promotions at all. The block is built into the component, not left to a setting.
Editors stay independent
Our editors don’t write or approve sponsor copy, and sponsors don’t see or approve our coverage before it runs.
Editor’s pick can’t be bought
Picks, the Chakde Chart and feud coverage are editorial calls. Paid units look plainly different from our reporting.
Editorial standards
How the newsroom works.
Report what was said.
We quote and summarise what people actually posted or said, and when they said it.
Link the source.
Every post and feud chapter links to where it was said. If we can’t link it, we say so.
Cover the drama, not the person.
No jokes about looks, family, faith, caste, region or gender. Fumbled rates a week’s moment, never a person.
Fix mistakes in public.
When we get something wrong, we correct the post and note the change on it.
Spotted an error? Tell us and we’ll fix it in public.
Report an errorGet in touch
Tell us what you’re promoting.
Pick the closest fit and your email opens with the subject filled in.